Terms of Service

Drafted 22 July 2026.

These Terms govern your use of Pic’enu (picenu.com), operated by Soil Ventures Ltd trading as Pic’enu. By using the service as a diner or a restaurant owner, you agree to them. See also our Privacy Policy.

1. Who we are

Pic’enu is a trading name of Soil Ventures Ltd, a company registered in England and Wales under company number 16108618, with its registered office at 124 City Road, London EC1V 2NX. You can contact us at hello@picenu.com. Pic’enu™ and the Pic’enu logo are trade marks of Soil Ventures Ltd.

2. What Pic’enu is

Pic’enu is a platform that lets diners search and browse restaurant menus, scan an in-venue QR code, and rate and review dishes; and lets restaurants publish a visual menu, manage it, and — with an active subscription — keep it live to the public.

3. Accounts

Browsing and searching never require an account. Rating or reviewing a dish does. Diner accounts use email + password. Restaurant owner accounts are created during restaurant sign-up. In both cases you must provide accurate information, keep your login secure, and are responsible for activity under your account.

4. Diner content licence & acceptable use

When you submit a rating, a written review, or any other content (“diner content”), you keep ownership of it, but you grant Pic’enu a worldwide, royalty-free, non-exclusive licence to host, display, and reproduce it on the Pic’enu platform for as long as it remains on the service.

Reviews must reflect your own genuine experience of a dish — rating eligibility requires a verified in-venue QR scan. Written reviews are rendered as plain text only; no HTML, links, or scripts are executed.

You must not post content that is defamatory, abusive, illegal, misleading, or that impersonates someone else, and you must not attempt to circumvent the scan-verification eligibility check.

Report & takedown: a restaurant can report any review left on its own dishes; a reported review is hidden from public view pending Pic’enu’s decision. We may remove or edit any content that breaches these terms at our discretion.

5. Restaurant subscriptions

Publishing a menu requires an active Pic’enu subscription: £29.99/month, billed via Stripe Checkout, with the first payment taken at your first Publish action. You can cancel anytime from your billing settings.

If a subscription payment fails, your menu stays live while the payment issue is resolved (a banner appears on your dashboard). If it’s not resolved within 30 days, your menu is automatically unpublished (visitors see a simple holding page) — your account and menu data are retained, never deleted, and republishing resumes instantly once your subscription is active again.

Fees are stated in pounds sterling. Soil Ventures Ltd is not currently registered for VAT, so no VAT is charged on your subscription. If we become VAT registered, VAT will be added at the prevailing rate from the date of registration, and we will give you at least 30 days’ notice before it applies to your subscription. Payments are processed by Stripe on behalf of Soil Ventures Ltd trading as Pic’enu; the charge will appear on your statement as PICENU.

We may assign or transfer this agreement, and any data processed under it, to another company in the Soil Ventures group — including a company formed to operate the Pic’enu service — on written notice to you. Your rights under this agreement and under data-protection law are unaffected by any such transfer.

6. Menu content & allergen information

Restaurant owners are solely responsible for the accuracy of everything they publish — dish names, descriptions, prices, ingredients, dietary tags, and allergen information. Pic’enu does not verify allergen claims. Diners with an allergy or dietary requirement should always confirm directly with the restaurant before ordering.

7. Disclaimer & liability

The service is provided “as is”. We do not guarantee the accuracy of restaurant-supplied content (menus, prices, hours, allergen information) or of diner reviews. To the fullest extent permitted by law, Pic’enu is not liable for any loss arising from reliance on content published through the service, including any adverse reaction to food ordered on the basis of menu or allergen information shown on the platform.

8. Assignment to a group company

We may assign or transfer this agreement, and any data processed under it, to another company in the Soil Ventures group — including a company formed to operate the Pic’enu service — on written notice to you. Your rights under this agreement and under data-protection law are unaffected by any such transfer.

9. Governing law

These Terms are governed by the laws of England and Wales, and any dispute arising from them is subject to the exclusive jurisdiction of the courts of England and Wales.

10. Company details

Registered name: Soil Ventures Ltd. Company number: 16108618. Registered in: England and Wales. Registered office: 124 City Road, London EC1V 2NX. VAT: not registered. Trading name: Pic’enu.

11. Changes to these terms

We may update these Terms from time to time. Material changes will be reflected on this page with an updated date.

12. Contact

Questions about these terms: hello@picenu.com.